Yiwu Toys Wholesale Market is a toy market that started in the late 1980s, mainly dealing in tens of thousands of toys of all kinds.
Yiwu Toys Wholesale Market started in the late 1980s. At the beginning, the main business venue was in the first phase of the International Trade City, with 2,250 standard booths and an operating area of more than 20,000 square meters. (Reposted from Yiwu Government Website) Today, the Yiwu toy market has been scaled up and continues to expand. There are tens of thousands of toys of all colors, and 60% of the containers exported from Yiwu contain toys. The members of Yiwu Toy Industry Association are all over Taiwan, Guangdong, Chenghai, Yangzhou, Ningbo and other places. Well-known domestic and international toy brands set up general distributors or general agents in Yiwu Toy Wholesale Market. A considerable amount is sold to more than 200 countries and regions nationwide and around the world through Yiwu.
The main categories of Yiwu Toy Wholesale Market can be roughly divided into cartoon deformation, electric remote control, assembled puzzle, plush, fabric, electronic flash, flash games, inflatable toys, pet toys, wooden, alloy toys, etc.
1. The first floor of the first district of the International Trade City: plush toys (area C), inflatable toys (area C), electric toys (area C, area D), ordinary toys (area D, area E)
2. The first phase of China Yiwu International Trade City (the first phase of the five ABCDE districts): the first floor is for toys, and the whole box is approved. The fourth floor is the factory direct sales area, suitable for large quantities of purchases.
3. China Yiwu International Trade City Phase III (International Trade City District 4)
Yiwu International Trade City Phase I: Area B plush toys (601-1200), area C plush toys, inflatable toys, electric toys (1201-1800) Area D electric toys, ordinary toys (1801-2400), area E Ordinary toys (2401-3000)
4. Xingzhong District is dominated by scattered mixed batches. The Jewelry Street on the West Gate of Phase I is made of plush toys.
5. The big toys and high-end toys are mostly from the Guangzhou market or Chenghai, and the small plastic toys are cheap from Yiwu. The toy products produced locally in Yiwu mainly include small plastic toys, plush toys, and inflatable toys. Yixi Industrial Park has a toy production base.
Shantou Toys Chenghai Toys
Chenghai Toys Wholesale Market is located in Chenghai, Guangdong, the national toy and gift production base. Children’s toys include: remote control toys, smart toys , doll toys, and plush toys,there is no much bigger toys market as Yiwu market,and the size is small than yiwu futian market,the old one is Chenghai plastic city Chenghai plastic market, and there is a new market with name of Baoao City,this on behalf of Shantou toys market mainly.
Children’s toys and wholesale markets, the main toy category in the classification of toys is children’s toys. The children’s toy wholesale market refers to a professional centralized market, centralized toy wholesale stalls. The children’s toy wholesale market is an important distribution center for toy sales channels, with strong regional radiation capabilities. It is an important gateway in the process of domestic and foreign toy trade. Therefore, it has strategic significance for manufacturers and is a must for toy manufacturers.
The toy wholesale market is broadly divided by region, and in form it is often found in concentrated markets. For example, the Guangzhou Toy Wholesale Market in Guangdong gathers manufacturers in Chenghai, Dongguan, and sells them all over the country. For example, Yiwu is a comprehensive wholesale market for small commodities. Yiwu Toys Wholesale Market is comprehensively sold to East China, and Shandong Weihai Toys Wholesale Market is sold to the three eastern provinces. In short, the toy wholesale market is the main channel for toy retail and toy wholesale in the radiation area.
To understand the toy wholesale market and the toy industry, the market is the center of seeing the form, and behind the trade is the main business battlefield for toy manufacturers to expand their brands. The earliest toy production base in the country is Chenghai, Guangdong, and Zhejiang is a rising star. In terms of toy manufacturing costs, due to lower raw material and labor costs, Zhejiang region has shown advantages.
At present, there are more than 2,800 enterprises engaged in the production of toys and gifts in the district, employing more than 100,000 people. The output value accounts for 40% of the total industrial output value of the district. Together with the industrial added value driven by it, it is already half of the district’s gross domestic output value. “.
The toy and gift industry is the most distinctive industry in Chenghai, and it is also an important pillar industry of Chenghai’s industrial economy. Chenghai Toys started as a family workshop-style production of gifts. In the initial stage, it mainly produced gifts made of raw materials such as bamboo and wood. In the form of raw materials processing, manual and semi-automatic plastic extruders were used to produce static toys in one-step molding. From the mid-1980s to the mid-1990s, through the introduction of a large number of fully automatic injection molding machines and the production of combined dynamics, the output and quality of toys and toys and gifts have been greatly improved, and they have gained a certain reputation in the country. In recent years, the Chenghai District Party Committee and the District Government have vigorously supported the development of the toy and gift industry. A group of companies that originally engaged in paper products, hardware, woolen knitting and other companies have also joined the ranks of toy and gift production. Many key enterprises and group companies have also adjusted their development. Direction, increase investment, and constantly update production equipment, so that Chenghai toys and gifts gradually form a professional division of labor and cooperation production system such as raw material supply, modeling design, mold processing, parts manufacturing, assembly molding, packaging and decoration, product sales, and transportation. Computer-aided design and auxiliary production are widely used. Products incorporate new technologies of light, sound and electricity, enter the international market in large numbers, and enjoy a high reputation in the domestic and foreign markets. At present, there are more than 3,000 companies engaged in toy and gift production in the district, with more than 100,000 employees. Towns (streets) such as Fengxiang, Chenghua, Guangyi, Lianshang, Lianxia, Dongli, etc. have been formed with the urban area as the leader. ) A batch of toy production bases focusing on specialized villages (residentials). There are more than 10 enterprises with an annual output value of more than 50 million yuan and nearly 100 enterprises with an annual output value of more than 10 million yuan. A number of large-scale toy and gift manufacturers with an output value of over 100 million yuan have emerged, such as Guangdong Audi Toy Industry Co., Ltd., Xinning Toy Craft, Huawei Group, and Jinqi Group. Fengxiang Sub-district in Chenghai District has also been identified as the only professional toy town in the province by Guangdong Province. In 2002, the industry created a value of 7.8 billion yuan, accounting for nearly 40% of the total industrial output value of the district, with a total export value of 650 million US dollars and a total domestic sales of 2.35 billion yuan.
In the early days, Chenghai toys and gifts were transshipped by middle merchants, sold nationwide through Zhejiang Yiwu, Chaoyang Xiashan and other places, and re-exported from Hong Kong to the United States, France, Australia and other parts of the world. In recent years, the Chenghai District Party Committee and the District Government have actively helped enterprises to expand marketing channels. Make great efforts to run the “one city” and “one meeting” well. ”One City” was built in 1997, “Chenghai Plastic City”, with a construction area of 38,000 square meters, with 474 various toy and gift stalls, and annual sales of 1 billion yuan. ”Yihui” is the Chenghai International Toys and Crafts Fair that has been regularly sponsored by the Chenghai District Government every year since 1999. It has gradually expanded its scale, increased the content of exhibition activities, and increased its influence, so that it can enhance peer exchanges and promote the characteristics of Chenghai Products, a window to open up domestic and foreign markets. ’2002 Chenghai International Toys and Crafts Fair attracted businessmen from 58 countries and Hong Kong, Macao and Taiwan regions to visit the trade, and signed a total export trade contract of 85 million US dollars. At present, over 70% of Chenghai toys and gifts are sold abroad, and the products are sold to more than 100 countries and regions in the world.
Post time: Mar-22-2021